JOLLY RANCHER | 'Keep on Sucking' Campaigns
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The little brand that could.
A rebrand with new characters, a new slogan, and an in-house animation studio. (<< Hover!)
30% increase in sales
More than 3.5k content made
New business wins without pitching
And a few nice awards
The little brand that could.
For a much needed rebrand, we built an in-house animation studio, created the 'Fruit Gang' characters and their new slogan 'Keep on Sucking!' (<< Hover!)
30% increase in sales
More than 3.5k content made
Biz wins without pitching
And a few nice awards
ALWAYS ON CONTENT
In-house, every spot could speak to when it aired.
MOMENT SPECIFIC
Enabled unique spots for unique buys: championship games, tv finales, award shows, and more.
SUMMER OLYMPICS
We animated (nearly) every sport to run during each event.
LIVE ACTION
And sometimes we’d even break out into the real world.
PRODUCT INNOVATION
We created new products like the Jolly Rancher Hotties and more.
IT PAID OFF
We won awards and the business of multiple Hershey brands without pitching.
A LOT OF STUFF HAPPENED
A LOT OF STUFF HAPPENED
JOLLY RANCHER | 'Keep on Sucking'
A rebrand with new characters, slogan, and an in-house animation studio.
30% increase in sales
More than 3.5k pieces of content made
New business wins without pitching
And a few nice awards
ALWAYS ON CONTENT
With our own studio, every spot could be speak to when it aired.
MOMENT SPECIFIC
Enabled unique spots for unique buys: championships, tv finales, awards, and more.
SUMMER OLYMPICS
We animated (nearly) every sport to run during each event.
LIVE ACTION
And sometimes we’d even break out into the real world.
PRODUCT INNOVATION
We created new products like the Jolly Rancher Hotties and more.
IT PAID OFF
We won awards and brand business without pitching.
A LOT OF STUFF HAPPENED